Eco Sole is a footwear company that creates products from recycled materials.
The logo was created from a combination of shoe print and recycling symbology. A recycling symbol was used for the heel of the shoe and leaves were shaped to create a pattern similar to one you’d find on the sole of a shoe.
A combination of two sans-serif typefaces was used for the typography of the logo to represent the modern products Eco Sole produces. The brand uses two shades of green to further represent that the products are made from recycled materials. A pattern was also created out of the logo and used throughout the applications.
For collateral, I created a shoebox, gift bag, sales tag, coupon booklet, and a business card, letterhead, and envelop set.